Home Page, the King of Your Site
Home Page, the King of Your Site
Once someone clicks on a link to your web page or write the URL, your homepage is the door of your virtual office. The most important thing in web development is to create an appealing gateway that attracts people and invites them to stay, explore it and motivates them to make a purchase.
The homepage “is the URL or local file that automatically loads when a web browser starts or when the browser’s “home” button is pressed. You can turn this feature off and on, as well as specify a URL for the page to be loaded”.
Home page, the most important section
- It is the first impression of your company on Internet. Make a strong inkling of your business.
- Once someone land on your site, her/his decision to stay take seconds; your home page has the responsibility of catch their interest.
- A home page is the heart of navigation structure.
- It has to contain the main idea of the entire site, the main links and short descriptions of each service and product.
How to structure the home page?
- How are you going to structure in an effective way? Planning is the most important. Think of your objectives before creating the page.
- Keep in mind your type of business and target market: if you offer design, movies or entertainment, a static or simple design based on a template will be disastrous. In the same way, if you’re a lawyer, a full-color page isn’t appropriated.
- What are you offering? It has to be obviously clear.
- You can include a flash animation or an intro, that’s appealing but be careful with the size: too heavy will make your page slow.
- Include your logo and company’s name.
- Write a short and informative text that summarize your business; not all the info, that’s the function of the rest of the pages. Tell the main idea of your business in few words.
- Include attractive graphics.
- Think of the main links you are going to use (and its names). Try to use keywords on it if is possible. How the links are going to be presented? In a bar, drop-down menu, at the top or left? Experts suggest a bar at the top because that zone receives many glances and people don´t have to scroll down.
- Think of download time! A heavy page is useless; people are not going to waste minutes while your page is loading.
- Include a ‘search box’. That’s gold, especially for huge sites. Just writing few words, people can go where they want.
Professional web designers are expert in structure, design, navigation and know what works. Don’t improvise; hire a company which will do an excellent job for take your business above your competitors.