Squeeze Out the Possibilities Until the Last Advantage: Banner Design
Impact the eyes of users! That’s the key for attracting people in web design… As we use to say: everything comes through the eyes and the first impression counts. Internet allows many possibilities for advertising and the design of a banner ad campaign can give you the hand.
Let’s explore this kind of announcement that brings you great advantages in marketing web design.
Creating your banner? Please keep in mind:
- Movement is better than something static. The most important tool of a banner is the possibility to include animations, but not so ostentatious.
- Keep the main idea of your banner in the first frames. Sometimes, users can see the banner while a page is loading; but if it’s slow, they leave the site as well as your message.
- No banner works if you don’t call people to action. Always include a ‘Click Here’ for getting people to your site and increase the traffic.
- A catchy phrase pulls Internet users towards your site. But never write a long letter… Texts have to be short and simple, but appealing.
- It’s not only the text, fonts and colors matter. I recommend you to use blue, yellow and green, they are bright and strong colors.
- Not too big, not too short. Use the size according to your objectives. There are banners of 468×60 pixels, 200×200 or 160×600. On the other hand, the format should be .gif and the duration should not exceed 10 seconds.
- The word ‘free’ increases clicks, but never use it if you don’t offer something really free (as a demo, a template or a sample of your products). The link you include must respond to the real offer you do: Lying is not a good impression of your company.
- A heavy graphic make the page slower, avoid it! Make sure that pictures displayed in the banner are relevant to the products or services you are offering on your site. Yes, a woman in bikini can attract men, but if you are selling electronic goods, you won’t look as a serious company, it could be annoying.
- A banner gives you branding opportunity; so, show your logo, the name of your company and the URL of your site. Win a higher exposure of your business!
- Experts say that a banner only have two weeks of life; then, it’s better refresh it or change it.
Great design companies offer you a lot of possibilities for take your banner ad to the peak of the success, hire one now!