Eye-Catching Visual Architecture
Creating a visual composition that “tells a story” or grants a visual narrative is not an easy job. Building a webpage has many elements to be thought of in order to fill all that space you have.
Visual design is the organization and/or arrangement of the elements that form a visual composition, in this case a webpage. These elements have to be integrated on a visual work formed by different communication tools such as text, pictures, multimedia, color and the intention of all those features together to communicate.
Visual arts is an art form that works on visual elements such as: Drawing, painting, photography, printmaking, filmmaking and graphic design among others.
Web page graphic design takes all the elements needed on a site and arranges them in a visual coherent way. Eye-catching and easy going, creating a harmony between space, unity, balance of objects, contrast, rhythm, functionality, proximity and form.
Keep in mind that all these elements and communicating instruments you need have to be well balanced and pleasant to the eye on your website development.
The following elements are basic in graphic design composition. Keeping them present can help you with a superior, more professional creation:
• Color: Probably the most expressive element of art is used to create depth and illusion. It is used for visual appeal; depending on what sensations or emotions you want to deal with choosing your colors is probably one of the most important steps on webpage and logo creation.
• Shape: Created by lines and curves of the elements you wish to have in your site (text pictures etc). It creates interest and gives a form and flow to your site depending on the function of each element within.
• Texture: Although you are working on a bi-dimensional plane, the sensation of texture can be created with visual tricks and shapes that people can “feel” without the objects having to pop out of your screen. Giving your page and its elements volume and perspectives.
• Form: Also giving a three dimensional sensation in many cases. It is created by two or more objects or shapes. It may be enhanced by tone, texture and color showing height width and depth.
• Value: gives perception and it is very helpful with form. Giving objects a depth sensation. Shading is basically key in this process.
Web design and visual composition have a lot of stages to keep in mind. Try to integrate them to build one piece that gathers all aspects you want your visitors to catch. For additional information on how to create a professional web site design log on to www.ilikewebsitedesigners.com