Smart Design: How to Design to Sell
Simplicity is the word you should have in mind when you’re designing your website. Don’t make users think, everything must be obvious and easy to find. The key is to attract people trough a great website design and manage their attention to focus them on what you want.
Online businesses are moving fast. Great-looking site is the first step of a long stair of success; but you need to introduce marketing elements: it means, design to sell!
Images, objects and colors generate feelings in users. Appearance is everything, people’s perception is really important. A complex or ugly page makes people feel like if it was difficult to use. When you choose images, be careful about what messages are you trying to send. Is not just cute photos, everything has a meaning.
White spaces look like a lost hole; nothing further from the truth. It helps to put in order the content and scan the text. Spaces facilitate to understand the organization and navigation. Make texts can flow like a river.
Once you have it, there are other aspects to have into account. It’s important to know how a user thinks and what happens with her or his behavior when visiting a site.
There is something called Heat map. Basically, it is the ‘hot and cold’ zones about how people’s attention works when they see a website. “Web heat maps have been used for displaying areas of a Web page most frequently scanned by visitors”.
We can give red for the left corner and the center (very burned, too many eyes over it!), yellow for the top and left (not too burn but scanned), green for the right (few looks), and blue (absolutely cold) for the deep of the page. In that way you must organize the information.
Show the product. This is the major challenge for your business. In a physical store you see, take and even taste the product before deciding your purchase. On line, companies need to be careful to make sure they communicate the essence of their products. Additional photos of different angles or zoom to see details could help.
Trough your site you can also give people a little bit of your product. It raises the possibility to sell a complete package. It’s just make people fell hungry for your services!
In marketing there is a concept named ‘Choice paralyses’. When there are too many options people can get confused and leave the page. To prevent this, show people specifications for each product and help them decide what are they needs. For example, you can highlight the most popular product.
Finally you need get people to act. Once you have involved users on your company it’s time to finalize the purchase: include a button where the sell can be made. It’s important to have a link or button on every page; it doesn´t mean a ‘buy now’ text everywhere; it means when the client is ready, the process for order and paying must be easy to find.
Affordable and professional web design is waiting for take your business to the peak of success. Begin now!